Environmental understanding isn’t just a ‘nice to have’

Environmental understanding isn’t just a ‘nice to have’ – it can prevent industry and land-use sectors falling foul of regulation; increase confidence in an uncertain world; help them save money and resources; and construct a strong positive image and profile. It can build bridges with local communities and with national government. But the environment is only one of three pillars of sustainable development, and it must be put in proper context – strident environmentalism can be ineffective and counter productive.

AJ Moffat & Associates understands and places the environment in a ‘real world’ context. Based on the application of a sound scientific understanding, and placed in an interdisciplinary framework, we offer a range of services that provide pragmatic and practical solutions.

We are an independent consultancy service, based in South East England, specialising in sustainable solutions and research services, especially in relation to the forestry, urban forestry, land reclamation and arboricultural sectors. We offer feasibility studies, proof of concept and product testing services, environmental and site assessment, and information management.

Latest News

It was an honour to learn this week that Andy Moffat has been appointed to this committee, which is one of nine regional bodies that support the Forestry Commission on the implementation of Government’s forestry and woodlands policy. FWACs engage … Continue reading

Celebrating a long association with the University of Reading

Posted on Saturday, September 13th, 2025

It’s time to celebrate: Andy Moffat’s Visiting Professorship at the University of Reading has been renewed for a further three years. Andy graduated in Geography and Soil Science at Reading 50 years ago this year. He was awarded the honorary … Continue reading

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